Automating Workflows with Loom’s New Atlassian Integration

Atlassian has taken a big step forward in streamlining teamwork with Loom’s new integration for Jira and Confluence. Released on September 3, 2025, these automation components transform video content into actionable work items, saving teams valuable time while keeping projects moving.

What’s Included in the Integration

Triggers

• Start workflows the moment a Loom video is created.
• Automatically kick off processes when a video is moved into a designated space or folder.

Smart Values

The integration can extract key information directly from videos, including:

• Video links
• Full transcripts
• AI-generated summaries
• Action items
• Attendee lists
• Creator details

Pre-Built Templates

Teams can hit the ground running with ready-to-use templates for common workflows, all configurable without coding experience.

Practical Use Cases Across Teams

• Engineering: Turn bug report videos into Jira issues, convert QA sessions into documentation, and generate sprint review summaries in Confluence.
• Product Management: Transform customer interviews into structured insights, convert user feedback into requirements, and share research findings seamlessly via Slack.
• Sales: Capture action items from calls, log follow-up tasks in your CRM, and push meeting summaries directly into Salesforce.
• Design: Turn design review feedback into trackable tasks, manage creative brief videos as assignments, and convert usability tests into prioritised improvements.

Getting Started

The integration is available for Jira and Confluence Premium and Enterprise customers with Loom. It is also included with Teamwork Collection Premium. Setup is simple:

1. Head to Automation settings and search for Loom triggers.

2. Configure your rules with templates or custom conditions.

3. Test with sample videos before rolling out.

    

Advanced Automation Possibilities

Beyond the basics, smart value conditioning allows you to set rules based on specific content. For example, only creating Jira tasks if the transcript includes actionable items, or narrowing it further to create test items only if the word “test” appears.

Combined with advanced components like branching logic, the possibilities are nearly endless. You can also integrate with external tools using the “Send Web Request” action. That means sending transcripts and data into Google Sheets, Zapier, n8n, Make, or even business platforms like Xero and Okta, creating powerful end-to-end workflows.

Why It Matters

• Save 2–5 hours per week otherwise spent on manual documentation.
• Reduce context switching between video platforms and task management tools.
• Ensure key insights captured in video are never lost.

Best Practices

• Start with high-volume workflows like bug reports or customer interviews.
• Use pre-built templates first, then layer in custom automations.
• Combine multiple smart values for richer context.
• Set clear triggers to avoid automation overload.

Final Take

With Loom’s Atlassian integration, teams can automatically transform video content into structured work items, documentation, and insights. This ensures important conversations are not only captured but actioned.

If you would like to explore how to get the most out of your Loom or Teamwork Collection subscription, reach out to Elegance Group. Our team can help you unlock the full potential of these tools for your business.