
Jira – Powering the Way You Work
Unlock the Full Potential of Jira
Jira is more than just a tool - it’s the foundation of high-performing teams. For Agile projects, streamlined service management, tracked complex workflows or optimised business processes, Jira provides the visibility, automation and integration capabilities you need to stay ahead.
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What is Jira

Jira’s Core Capabilities:
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Project and task management
Plan, track and deliver work in a structured way
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Agile methodologies
Scrum, Kanban, SAFe® and custom Agile workflows
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Issue and bug tracking
Manage tickets, defects and tasks with ease
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Custom reporting and dashboards
Gain real-time insights into team performance
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Enterprise scalability
Adapt Jira to fit startups, mid-sized businesses and global enterprises
Jira is used across multiple industries, from software development and IT operations to marketing, HR, legal and finance, making it one of the most flexible and widely adopted project management solutions in the world.
How Jira Works
Jira’s architecture is built for flexibility – and that’s why our clients and other businesses love it so much. At its core, it revolves around:

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Issue and Issue Types
Everything in Jira starts as an issue - a piece of work that needs to be completed. Issues can be:
- Tasks - standard work items
- Bugs - defects in software or processes
- Stories - user requirements in Agile development
- Epics - large projects broken into smaller tasks
- Custom issue types - tailored to your team’s needs
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Workflows and Automation
Jira’s workflow engine ensures tasks move seamlessly from to-do to in-progress to done. Workflows can be:
- Simple - basic task tracking
- Complex - multi-stage approvals, compliance gates, service escalations
- Fully automated - using no-code automation rules
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Boards and Agile Methodologies
Jira provides two primary Agile frameworks:
- Scrum – sprint-based project tracking with backlog grooming and velocity reporting
- Kanban – continuous workflow visualisation, limiting work in progress (WIP)
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Change Management:
For enterprise-level agility, Jira supports:
- Scaled Agile Framework (SAFe®)
- Scrum of Scrums
- LeSS (Large-Scale Scrum)
- Hybrid Agile-Waterfall models
Integrations and Extensibility
Jira impressively integrates with 3,000+ third-party apps, including:
- Atlassian tools - Confluence, Bitbucket, Opsgenie, Trello
- DevOps platforms - GitHub, Jenkins, CI/CD pipelines
- ITSM solutions - Jira Service Management, ServiceNow, Freshdesk
- Business tools - Salesforce, Slack, Microsoft Teams
With Jira’s REST API, developers can create custom integrations for bespoke automation and real-time data sync.
These integrations mean you can run your business entirely within the Jira/Atlassian ecosystem giving you cost savings on licensing, support etc. And we’ll make sure you only buy what you need - no more, no less.
Who Uses Jira?
Jira is trusted by millions of users worldwide across industries:
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Software and IT Team
Manage sprints, track releases and resolve bugs
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Business Teams
Oversee marketing campaigns, sales pipelines and HR workflows
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Project and Product Managers
Maintain roadmaps, dependencies and stakeholder updates
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IT Service Management (ITSM)
Handle incidents, service requests and SLAs
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Engineering and Operations
Manage compliance, risk and asset trackingAdapt Jira to fit startups, mid-sized businesses and global enterprises
Jira’s flexibility and scalability make it suitable for small teams and global enterprises alike.

Jira Pricing & Licensing
Jira offers various pricing models based on team size and feature requirements.

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Free - up to 10 users, ideal for startups
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Standard - essential features for growing teams
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Premium - advanced automation, reporting, admin controls
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Enterprise - designed for global teams with compliance and governance needs
Need help
choosing the
right license?
As an Atlassian Platinum Partner, Elegance Group provides expert licensing guidance, cost optimisation and compliance strategies.
Get In TouchAbout Elegance Group
We’ve helped clients worldwide solve many process and business problems by thinking just a little bit differently. We are dedicated to solving complex business challenges through tailored solutions that empower organisations to thrive. As a leading Atlassian Platinum Solution Partner, we specialise in streamlining operations, enhancing efficiency, and delivering measurable results for businesses.
Where We Operate
What Sets Us Apart?
Unparalleled Expertise >
We’re an Atlassian Platinum Solutions Partner and specialise in delivering tailored Jira and other Atlassian solutions that solve curly business problems.
Cost Optimisation >
We help clients save money by consolidating licenses, identifying unused tools and replacing third-party apps with native Jira features.
End-to-End Support >
From implementation and training to ongoing support, we’re your partner throughout the journey. Our team ensures a seamless transition and provides expert advice whenever you need it.
Focus on
ROI >
We know ROI is important to all our customers, so we put a lot of effort into the ROI model. The beauty of Jira is that once you’ve bought it to solve one problem, you can re-use it to solve a myriad of others.
How Elegance Group Helps You Get the Most from Jira
At Elegance Group, we go beyond basic Jira implementation—we tailor it to match your unique business needs. Our Atlassian-qualified teams work with organisations, large and small, to evaluate, recommend, implement and support all sizes of Jira implementations.
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Jira Optimisation and Customisation
- Configuration and customisation of issue types, workflows and automation
- Building advanced dashboards with real-time data visualisation
- Integration of Jira with your existing business systems
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Agile Best Practices
- Design of efficient Scrum and Kanban workflows
- Structuring Agile workflows
- Optimising sprint planning and execution
- Improving collaboration and transparency
- Tracking and measuring Agile performance
- Scaling Agile with Jira
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Enterprise-Scale Jira Management
- Multi-instance consolidation – reducing complexity across multiple Jira setups
- License cost reduction – identifying savings by eliminating unused features
- Security and compliance audits – ensuring GDPR, HIPAA and ISO 27001 compliance
Proven Success Stories
We’ve helped leading organisations like The Warehouse Group, All Future Finance, Harrison AI and more with Jira implementations to:
- Automate complex processes with Jira workflows
- Enhance operational efficiencies across teams
- Reduce costs through smarter licensing and add-on optimisation
- Scale Jira across multiple business units
Proven Expertise





Frequently Asked Questions
Jira offers different pricing tiers:
- Free – up to 10 users (limited features)
- Standard – suitable for small to medium teams
- Premium – includes advanced features like project archiving, automation and enhanced security
- Enterprise – designed for large organisations with multiple instances and advanced governance needs
Pricing will vary depending on the number of users and whether you’re using Jira Cloud or Data Centre. We’re happy to help you with pricing questions and issues and as an Atlassian Platinum Partner, not only can we get you the licensing you need more quickly and more elegantly than going direct, but we have access to tools and product insights that aren’t widely available and can significantly reduce your Atlassian bill.
- Jira Cloud is hosted by Atlassian and ideal for teams that want automatic updates, scalability, and reduced maintenance
- Jira Data Centre is a self-managed option for enterprises requiring full control over data, security, and infrastructure
- we’re an Atlassian Platinum Solution Partner with deep expertise in Jira and licensing
- we offer licensing optimisation to ensure you’re not overpaying or paying for licenses you don’t need
- we can consolidate your licenses to streamline renewals and payments
- we have direct access to Atlassian partner support, meaning quicker resolutions
- annualising and consolidating your billing
- identifying users who don’t need a license
- replacing expensive Marketplace apps with native Jira features
- right sizing your Atlassian Access and Cloud subscriptions
Yes, but the level of support depends on your plan:
- Standard – business-hours support
- Premium and Enterprise – 24/7 support with faster response times
Yes! We offer:
- dedicated Jira training for your team
- ongoing consulting and optimisation services
- custom workflow and automation setup
- migration assistance (Server to Cloud or Data Centre)
- troubleshooting and technical support
Yes, Atlassian provides enterprise-grade security with features like:
- Data encryption in transit and at rest
- Single Sign-On (SSO) and Multi-Factor Authentication (MFA) with Atlassian Access
- Advanced audit logs (for Premium and Enterprise customers)
- GDPR, SOC 2, ISO 27001 compliance
- Sign up for a free trial on Atlassian’s website
- Choose a Jira plan that fits your needs – and if you need help to identify which plan would be best for you, get in touch with us!
- Configure your projects, workflows and user permissions
- Explore Atlassian Marketplace for additional features
- Need help? Contact Elegance Group for expert setup and training
Want to optimise your Jira setup? Contact us today!
Resources
We’re dedicated to helping organisations unlock the full potential of their Atlassian tools. Our resources section delivers a wealth of insights, including success stories, whitepapers and blogs - all designed to inspire and inform. Explore these resources to discover how we’ve partnered with our clients to overcome their curly business problems, gain access to expert analysis on industry trends and receive practical advice which will help enhance your team’s performance and maximise your Atlassian investment. Dive in now to see how our exclusive focus on Atlassian solutions can drive success in your organisation.