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Jira – Powering the Way You Work

Unlock the Full Potential of Jira

Jira is more than just a tool - it’s the foundation of high-performing teams. For Agile projects, streamlined service management, tracked complex workflows or optimised business processes, Jira provides the visibility, automation and integration capabilities you need to stay ahead.

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What is Jira

Jira is a powerful work management platform that helps teams plan, track and manage work efficiently. Originally built for software development, Jira has evolved into a highly versatile solution for IT, business operations, customer support and more.
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Jira’s Core Capabilities:

  • Project and task management

    Plan, track and deliver work in a structured way

  • Agile methodologies

    Scrum, Kanban, SAFe® and custom Agile workflows

  • Issue and bug tracking

    Manage tickets, defects and tasks with ease

  • Custom reporting and dashboards

    Gain real-time insights into team performance

  • Enterprise scalability

    Adapt Jira to fit startups, mid-sized businesses and global enterprises

Jira is used across multiple industries, from software development and IT operations to marketing, HR, legal and finance, making it one of the most flexible and widely adopted project management solutions in the world.
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How Jira Works

Jira’s architecture is built for flexibility – and that’s why our clients and other businesses love it so much. At its core, it revolves around:
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  • Issue and Issue Types

    Everything in Jira starts as an issue - a piece of work that needs to be completed. Issues can be:

    • Tasks - standard work items
    • Bugs - defects in software or processes
    • Stories - user requirements in Agile development
    • Epics - large projects broken into smaller tasks
    • Custom issue types - tailored to your team’s needs
  • Workflows and Automation

    Jira’s workflow engine ensures tasks move seamlessly from to-do to in-progress to done. Workflows can be:

    • Simple - basic task tracking
    • Complex - multi-stage approvals, compliance gates, service escalations
    • Fully automated - using no-code automation rules
  • Boards and Agile Methodologies

    Jira provides two primary Agile frameworks:

    • Scrum – sprint-based project tracking with backlog grooming and velocity reporting
    • Kanban – continuous workflow visualisation, limiting work in progress (WIP)
  • Change Management:

    For enterprise-level agility, Jira supports:

    • Scaled Agile Framework (SAFe®)
    • Scrum of Scrums
    • LeSS (Large-Scale Scrum)
    • Hybrid Agile-Waterfall models

Integrations and Extensibility

Jira impressively integrates with 3,000+ third-party apps, including:
  • Atlassian tools - Confluence, Bitbucket, Opsgenie, Trello
  • DevOps platforms - GitHub, Jenkins, CI/CD pipelines
  • ITSM solutions - Jira Service Management, ServiceNow, Freshdesk
  • Business tools - Salesforce, Slack, Microsoft Teams

With Jira’s REST API, developers can create custom integrations for bespoke automation and real-time data sync.

These integrations mean you can run your business entirely within the Jira/Atlassian ecosystem giving you cost savings on licensing, support etc.  And we’ll make sure you only buy what you need - no more, no less.

Who Uses Jira?

Jira is trusted by millions of users worldwide across industries:
  • Software and IT Team

    Manage sprints, track releases and resolve bugs

  • Business Teams

    Oversee marketing campaigns, sales pipelines and HR workflows

  • Project and Product Managers

    Maintain roadmaps, dependencies and stakeholder updates

  • IT Service Management (ITSM)

    Handle incidents, service requests and SLAs

  • Engineering and Operations

    Manage compliance, risk and asset trackingAdapt Jira to fit startups, mid-sized businesses and global enterprises

Jira’s flexibility and scalability make it suitable for small teams and global enterprises alike.

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Jira Pricing & Licensing

Jira offers various pricing models based on team size and feature requirements.

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  • Free - up to 10 users, ideal for startups

  • Standard - essential features for growing teams

  • Premium - advanced automation, reporting, admin controls

  • Enterprise - designed for global teams with compliance and governance needs

Need help
choosing the
right license?

As an Atlassian Platinum Partner, Elegance Group provides expert licensing guidance, cost optimisation and compliance strategies.

Get In Touch

About Elegance Group

We’ve helped clients worldwide solve many process and business problems by thinking just a little bit differently. We are dedicated to solving complex business challenges through tailored solutions that empower organisations to thrive. As a leading Atlassian Platinum Solution Partner, we specialise in streamlining operations, enhancing efficiency, and delivering measurable results for businesses.

Where We Operate

With offices in New Zealand and Australia and customers all over the world, Elegance Group is focused on meeting the needs of businesses of all sizes across the APAC region. Our team of experts collaborates seamlessly across borders, delivering tailored Atlassian solutions, including Jira. No matter where you are, we’re ready to help transform your work management with expertise, efficiency and a people-first approach.

What Sets Us Apart?

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Unparalleled Expertise >

We’re an Atlassian Platinum Solutions Partner and specialise in delivering tailored Jira and other Atlassian solutions that solve curly business problems.

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Cost Optimisation >

We help clients save money by consolidating licenses, identifying unused tools and replacing third-party apps with native Jira features​​.

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End-to-End Support >

From implementation and training to ongoing support, we’re your partner throughout the journey. Our team ensures a seamless transition and provides expert advice whenever you need it.

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Focus on
ROI >

We know ROI is important to all our customers, so we put a lot of effort into the ROI model. The beauty of Jira is that once you’ve bought it to solve one problem, you can re-use it to solve a myriad of others.

How Elegance Group Helps You Get the Most from Jira

At Elegance Group, we go beyond basic Jira implementation—we tailor it to match your unique business needs.  Our Atlassian-qualified teams work with organisations, large and small, to evaluate, recommend, implement and support all sizes of Jira implementations.
  • Jira Optimisation and Customisation

    • Configuration and customisation of issue types, workflows and automation
    • Building advanced dashboards with real-time data visualisation
    • Integration of Jira with your existing business systems
  • Agile Best Practices

    • Design of efficient Scrum and Kanban workflows
    • Structuring Agile workflows
    • Optimising sprint planning and execution
    • Improving collaboration and transparency
    • Tracking and measuring Agile performance
    • Scaling Agile with Jira
  • Enterprise-Scale Jira Management

    • Multi-instance consolidation – reducing complexity across multiple Jira setups
    • License cost reduction – identifying savings by eliminating unused features
    • Security and compliance audits – ensuring GDPR, HIPAA and ISO 27001 compliance
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Proven Success Stories

We’ve helped leading organisations like The Warehouse Group, All Future Finance, Harrison AI and more with Jira implementations to:

  • Automate complex processes with Jira workflows
  • Enhance operational efficiencies across teams
  • Reduce costs through smarter licensing and add-on optimisation
  • Scale Jira across multiple business units
READ MORE SUCCESS STORIES

Proven Expertise

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Eli Abitbol, Managing Director, Existco

"The solution deployed made a massive difference to how we operate, and helps immensely with better visibility and planning of work."
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Clayton Coetzee, Agile Coach, The Warehouse Group

"The outcomes of this partnership have been overwhelmingly positive, with TWG experiencing tangible improvements in collaboration, efficiency, and strategic focus."
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Shaun Roos, Program Manager, Harrison.ai

"We’ve increased efficiency and enhanced our compliance, continuous improvement and scalability. This has collectively improved the overall financial health and operational effectiveness of the business."
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John Smith, Chief Legal Officer, AFF

"It was unfathomable that something so game-changing was possible to produce within such a short time. In three weeks, Brett and his team not only understood our fears and concerns, but also tailored an automated legal verification process which exactly fits the needs of our rapidly growing company."
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Richard Lane, Director of Security & Global IT, Zip

"What we'll spend this year with Elegance Group will save me 3-4 times that amount in Atlassian licensing."
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Frequently Asked Questions

Jira is a powerful project management tool developed by Atlassian. It helps teams plan, track and manage their work efficiently. Originally designed for software development, Jira is now widely used across various industries for issue tracking and agile project management.

Jira is used by software development teams, IT service desks, business teams, product managers and enterprises of all sizes. It’s ideal for tracking work, managing projects and automating workflows.

No! While Jira is popular among development teams, it is designed to cater to business and IT teams, making Jira a versatile tool for various industries.

Jira offers different pricing tiers:

  • Free – up to 10 users (limited features)
  • Standard – suitable for small to medium teams
  • Premium – includes advanced features like project archiving, automation and enhanced security
  • Enterprise – designed for large organisations with multiple instances and advanced governance needs

Pricing will vary depending on the number of users and whether you’re using Jira Cloud or Data Centre. We’re happy to help you with pricing questions and issues and as an Atlassian Platinum Partner, not only can we get you the licensing you need more quickly and more elegantly than going direct, but we have access to tools and product insights that aren’t widely available and can significantly reduce your Atlassian bill.

  • Jira Cloud is hosted by Atlassian and ideal for teams that want automatic updates, scalability, and reduced maintenance
  • Jira Data Centre is a self-managed option for enterprises requiring full control over data, security, and infrastructure

Yes, Atlassian offers free trials for Jira Cloud on its Standard and Premium plans. For Jira Data Centre, you can request an evaluation license.

For Cloud plans, your subscription automatically upgrades when you exceed the licensed user count. For Data Centre, you must manually purchase a higher-tier license. We can help you evaluate which plan will best suit your needs.

Yes, you can upgrade or downgrade your Jira Cloud plan at any time. Note that for Jira Data Centre, you must adjust your licensing during the renewal period.

  • we’re an Atlassian Platinum Solution Partner with deep expertise in Jira and licensing
  • we offer licensing optimisation to ensure you’re not overpaying or paying for licenses you don’t need
  • we can consolidate your licenses to streamline renewals and payments
  • we have direct access to Atlassian partner support, meaning quicker resolutions

  • annualising and consolidating your billing
  • identifying users who don’t need a license
  • replacing expensive Marketplace apps with native Jira features
  • right sizing your Atlassian Access and Cloud subscriptions

We only offer annual licensing, but we can help consolidate monthly subscriptions into an annual plan.

We can co-term your new license with your existing annual renewal to simplify billing.

Yes! We can procure any Atlassian Marketplace add-ons and even negotiate preferential pricing in some cases.

Yes, but the level of support depends on your plan:

  • Standard – business-hours support
  • Premium and Enterprise – 24/7 support with faster response times

Yes! We offer:

  • dedicated Jira training for your team
  • ongoing consulting and optimisation services
  • custom workflow and automation setup
  • migration assistance (Server to Cloud or Data Centre)
  • troubleshooting and technical support

Absolutely! As an Atlassian Platinum Partner, we specialise in custom Jira implementations, ensuring your setup aligns with your business needs. Read our customer stories here: https://elegancegroup.io/success-stories

Yes! Jira Software includes Scrum and Kanban boards, sprint planning and backlog prioritisation for agile teams.

Yes you can, Jira offers powerful automation rules, reducing manual work by triggering actions based on predefined conditions.

Yes, Jira integrates with Jira Service Management, Confluence, Bitbucket, Slack, Microsoft Teams and thousands of third-party apps that you can find in the Atlassian Marketplace.

Yes, Jira has iOS and Android apps for managing tasks on the go.

Yes, Atlassian provides enterprise-grade security with features like:

  • Data encryption in transit and at rest
  • Single Sign-On (SSO) and Multi-Factor Authentication (MFA) with Atlassian Access
  • Advanced audit logs (for Premium and Enterprise customers)
  • GDPR, SOC 2, ISO 27001 compliance

Yes, Jira offers role-based access controls, ensuring only authorised users can view or edit specific projects.

Jira Cloud automatically performs daily backups, and Jira Data Centre allows custom backup configurations.

  1. Sign up for a free trial on Atlassian’s website
  2. Choose a Jira plan that fits your needs – and if you need help to identify which plan would be best for you, get in touch with us!
  3. Configure your projects, workflows and user permissions
  4. Explore Atlassian Marketplace for additional features
  5. Need help? Contact Elegance Group for expert setup and training

Yes! Atlassian offers Cloud Migration Assistants, but for seamless migrations with zero downtime, we recommend working with a Platinum Solution Partner like Elegance Group.

At Elegance Group, we don’t just sell Jira - we optimise it for your business. Whether you’re migrating, customising or scaling, our Atlassian-certified consultants ensure Jira works exactly how you need it to.

Want to optimise your Jira setup? Contact us today!

Resources

We’re dedicated to helping organisations unlock the full potential of their Atlassian tools.  Our resources section delivers a wealth of insights, including success stories, whitepapers and blogs - all designed to inspire and inform.  Explore these resources to discover how we’ve partnered with our clients to overcome their curly business problems, gain access to expert analysis on industry trends and receive practical advice which will help enhance your team’s performance and maximise your Atlassian investment.  Dive in now to see how our exclusive focus on Atlassian solutions can drive success in your organisation.

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Transforming Business Success

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