Watch an AI agent get built from scratch. Then find out what else you’re not using.

This isn’t a feature list read out loud. Vincent Wong is building a Customer Service Management AI agent live, from a blank canvas to something working, in front of the room. Mark Edwards is going deep on what’s actually changed in Assets, not a headline summary, the real structural detail behind the expansion into standard plans and what it takes to run it properly as your CMDB.

Existing JSM customers are being transitioned onto Service Collection between February and June 2026, gaining Customer Service Management, Assets and Rovo at no additional cost. — Atlassian, Team ‘25 Europe announcement

Here’s the thing most people don’t clock. A lot of that capability is already included in what you’re paying, or about to be. Not an upsell, not a new SKU, just sitting there. Whether you’re already deep into Jira Service Management or still working out if Atlassian’s the right fit, this session is built to actually show you what that’s worth, not just tell you.

What We’ll Cover

• A live build: Vincent Wong takes a Customer Service Management AI agent from zero to working, start to finish
• The real story on Assets: standard plan expansion, attribute configuration, and what it actually takes to treat it as your CMDB, with Mark Edwards
• Where Atlassian’s native data protection stops, and where KeepIt picks up
• Straight talk with people who’ve actually worked through this, not a vendor pitch

Come ready to ask questions. Leave with something useful.

This session is for ITSM leads, JSM administrators, and anyone deciding what Atlassian tooling looks like at your organisation next year. If you’ve sat through a features webinar and left none the wiser about what to actually do with any of it, this is built to be the opposite of that.

No slides for the sake of slides. A live build, a real Assets deep dive, and breakfast.

Want help working out what you’re sitting on?

We’ll be offering a free Service Collection consultation for anyone who wants a proper look at their own environment after the session. No pressure, just a conversation.