The Jira Life Down Under: Atlassian Pricing Changes

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24 September, 2026

9:00 am AEST

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Two changes, ten weeks apart. Everyone’s read the announcements. Almost nobody has run the numbers.

 

From 13 October 2026, list prices go up across nearly the whole Atlassian Cloud portfolio. From 3 December 2026, usage above your included allowances gets billed across Rovo, automation, Assets, AI resolutions and Bitbucket.

The second one is the bigger deal and it’s getting a fraction of the attention. Extra usage is on by default. Unlimited automation on Enterprise is gone. And on Atlassian’s own calculator, a 100-user Jira Premium organisation with routine Rovo adoption is looking at roughly US$430 to US$1,930 a month in overage.

That’s the sort of number we’ll be putting on screen. Brett is bringing worked examples from real environments, not a spreadsheet, just enough maths to show what these changes do to an actual bill and which of them are worth losing sleep over.

Brett covered this with Alex “Dr. Jira” Ortiz and Rodney “The Jira Guy” Nissen on The Jira Life recently, though it aired at 7am AEST with about a day’s notice from us. So we’re running it back live, with your questions in the mix this time.

What We’ll Cover

  • What’s changing, plan by plan, across both announcements
  • What it costs, worked through on real numbers rather than allowance tables
  • Where it doesn’t bite, because automation overage is cheap and Assets rarely troubles most organisations
  • What to do before December, while the meters are running and the billing isn’t
  • Your questions, which is most of why we’re running this again

Bring your renewal date, your automation rule count, or the number your CFO has just asked you about.

Speakers

Alex Ortiz
Alex Ortiz

CEO - APETECH

Alex is an Atlassian expert, educator, consultant, and content creator best known as “Dr. Jira.” He helps Jira administrators, Scrum Masters, project managers, and teams around the world get more value from Jira, Confluence, and the broader Atlassian ecosystem. Alex creates practical training, YouTube content, workshops, and community events focused on turning complex Atlassian tools into strategies people can actually use. He is also the CEO of APETECH and co-host of The Jira Life.
Rodney Nissen
Rodney Nissen

Co-Founder - The Jira Life

Rodney spends his working life untangling Jira instances that have had years of workflows, fields, apps and permissions layered on top of each other. His work sits between platform architecture and practical administration: migration planning, JCMA assessments, workflow and permission design, Marketplace app evaluation, and governance models that let Jira scale without turning into chaos. He writes about migration strategy and platform thinking at The Jira Guy, and is usually the first person in the room to ask what a new feature actually costs to run once it’s switched on.
Brett Celliers
Brett Celliers

Founder & Director - Elegance Group | Moderator

Brett founded Elegance Group in 2020 and has grown it into a multi-vendor service and work management practice spanning New Zealand, Australia and Singapore. He helps organisations work better, sometimes by fixing a platform but more often by rethinking how the business operates and using AI and automation to close the gap. A growing share of his work is business advisory, spanning operations consulting, AI agent development, workflow digitisation and SaaS cost reduction. Across Atlassian, Asana, ClickUp and Freshworks, his rule is simple: pick the right tool for the outcome, not the one you’re loyal to.

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